{"id":2188,"date":"2025-10-24T15:01:41","date_gmt":"2025-10-24T13:01:41","guid":{"rendered":"https:\/\/cfpj-alternance-pe72.fr\/?p=2188"},"modified":"2025-10-24T15:34:10","modified_gmt":"2025-10-24T13:34:10","slug":"la-campagne-de-cette-marque-capillaire-suscite-la-colere-de-la-communaute-noire","status":"publish","type":"post","link":"https:\/\/cfpj-alternance-pe72.fr\/index.php\/2025\/10\/24\/la-campagne-de-cette-marque-capillaire-suscite-la-colere-de-la-communaute-noire\/","title":{"rendered":"La campagne de cette marque capillaire suscite la col\u00e8re de\u00a0la communaut\u00e9 noire"},"content":{"rendered":"\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><em>La campagne publicitaire de la marque EvasHair dans les m\u00e9tros parisien. Cr\u00e9dit photo : Capture d&rsquo;\u00e9cran X<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Depuis le 22 octobre 2025, les affiches de la marque capillaire EvasHair dans le m\u00e9tro parisien ont provoqu\u00e9 une pol\u00e9mique sur les r\u00e9seaux sociaux. Certains internautes d\u00e9noncent une image jug\u00e9e violente et d\u00e9gradante envers les femmes noires.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Une affaire qui d\u00e9coiffe, au sens propre comme au figur\u00e9. Tout commence le mercredi 22 octobre, lorsque la marque EvasHair lance une campagne publicitaire dans plusieurs stations de <a href=\"https:\/\/cfpj-alternance-pe72.fr\/index.php\/2025\/10\/22\/val-de-marne-la-prolongation-du-metro-1-essuie-encore-du-retard\/\">m\u00e9tro parisien<\/a>, comme Jaur\u00e8s (Xe arrondissement) et Gambetta (XXe arrondissement). Sur les affiches, on voit une femme noire aux cheveux cr\u00e9pus qui arrache la perruque lisse d\u2019une autre femme. <em>\u00ab Avec EvasHair, vous avez le choix \u00bb<\/em> peut-on lire sur ces m\u00eames affiches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En seulement quelques heures, les utilisateurs de <em>TikTok<\/em> et <em>X <\/em>se sont empar\u00e9s de l\u2019affaire en exprimant leur indignation autour de cette publicit\u00e9. Certains parlent m\u00eame d\u2019une image humiliante pour les femmes noires et particuli\u00e8rement choquante pour les jeunes filles expos\u00e9es \u00e0 cette campagne dans le m\u00e9tro. D\u2019autres ont soulign\u00e9 que ce visuel pouvait l\u00e9gitimer l\u2019id\u00e9e que toucher ou retirer la perruque d\u2019une femme noire \u00e9tait acceptable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">Imaginer les femmes noires qui vont devoir se taper cette affiche de merde durant une semaine ! J\u2019ai mal au c\u0153ur t\u2019imaginer que des femmes et petites filles noires vont devoir voir \u00e7a et supporter !Je ne donne pas d\u2019argent \u00e0 une marque qui humilie les femmes noires ! <a href=\"https:\/\/twitter.com\/hashtag\/Evashair?src=hash&amp;ref_src=twsrc%5Etfw\">#Evashair<\/a> <a href=\"https:\/\/t.co\/Ep9vGqf4oo\">pic.twitter.com\/Ep9vGqf4oo<\/a><\/p>&mdash; lydia (@lydia33441508) <a href=\"https:\/\/twitter.com\/lydia33441508\/status\/1981033130908582368?ref_src=twsrc%5Etfw\">October 22, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A d\u00e9couvrir \u00e9galement : <\/strong><a href=\"https:\/\/cfpj-alternance-pe72.fr\/index.php\/2025\/10\/23\/meuf-du-16-vs-92i-quand-giulia-sarkozy-divise-les-reseaux-sociaux\/\">\u00ab Meuf du 16 \u00bb vs \u00ab 92i \u00bb : quand Giulia Sarkozy divise les r\u00e9seaux sociaux<br><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">La r\u00e9ponse d\u2019EvasHair<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 la controverse, Eva Biassou, fondatrice de la marque, a pris la parole sur <em>TikTok<\/em>. Dans une vid\u00e9o mise en ligne le 23 octobre, elle a clarifi\u00e9 l\u2019intention derri\u00e8re cette campagne. <em>\u00ab Cette campagne n\u2019a jamais eu pour but d\u2019opposer mais de c\u00e9l\u00e9brer le choix, la libert\u00e9 et la pluralit\u00e9 des cheveux afro \u00bb<\/em>, a-t-elle pr\u00e9cis\u00e9. Elle a ajout\u00e9 regretter sinc\u00e8rement que l\u2019affiche ait \u00e9t\u00e9 per\u00e7ue de mani\u00e8re n\u00e9gative en pr\u00e9sentant ses excuses.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@evashair\/video\/7564434518636252419\" data-video-id=\"7564434518636252419\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@evashair\" href=\"https:\/\/www.tiktok.com\/@evashair?refer=embed\">@evashair<\/a> <p>Depuis lundi, notre nouvelle campagne d\u2019affichage dans le m\u00e9tro parisien suscite beaucoup de r\u00e9actions. Je tiens \u00e0 le dire, du fond du c\u0153ur, que je vous entends. Certaines personnes ont per\u00e7u cette image comme une opposition entre femmes, ou une hi\u00e9rarchie capillaire. Ce n\u2019\u00e9tait absolument pas notre intention. On a constat\u00e9 que \u00e7a pu choquer, je vous pr\u00e9sente nos plus sinc\u00e8res excuses.  Cette campagne n\u2019a jamais eu pour but d\u2019opposer, mais de c\u00e9l\u00e9brer le choix, la libert\u00e9 et la pluralit\u00e9 des femmes aux cheveux afros : qu\u2019elles portent leurs cheveux au naturels, tress\u00e9s, sous crochet braids, sous tissage, sous perruque, ou sous toute autre forme. Cette id\u00e9e du \u201cchoix capillaire\u201d est au c\u0153ur de notre ADN, et c\u2019est d\u2019ailleurs un message que j\u2019avais d\u00e9j\u00e0 partag\u00e9 lors de la Journ\u00e9e Internationale des Cheveux Textur\u00e9s l\u2019ann\u00e9e derni\u00e8re.  Cette campagne est n\u00e9e avec amour, elle a heurt\u00e9, nous le recevons avec humilit\u00e9 et nous en sommes sinc\u00e8rement d\u00e9sol\u00e9s. Aujourd\u2019hui, je veux simplement rappeler ceci, ne nous laissons pas diviser. Faisons place \u00e0 la compr\u00e9hension, \u00e0 l\u2019\u00e9coute et surtout, \u00e0 l\u2019amour. J\u2019esp\u00e8re qu\u2019\u00e0 travers cette vid\u00e9o, vous comprendrez la d\u00e9marche v\u00e9ritable d\u2019EvasHair depuis 6 ans, accompagner toutes les femmes, dans leur diversit\u00e9, leurs choix et leur beaut\u00e9. N\u2019h\u00e9sitez pas \u00e0 partager cette vid\u00e9o.  Eva, co-fondatrice d\u2019EvasHair<\/p> <a target=\"_blank\" title=\"\u266c son original - EvasHair\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7564434517096729346?refer=embed\">\u266c son original &#8211; EvasHair<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 cette vid\u00e9o explicative, la campagne peine \u00e0 convaincre la communaut\u00e9 afro-descendante et a m\u00eame d\u00e9clench\u00e9 des appels au boycott. Une mauvaise publicit\u00e9 qui pourrait bien co\u00fbter \u00e0 la marque quelques cheveux blancs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campagne publicitaire de la marque EvasHair dans les m\u00e9tros parisien. Cr\u00e9dit photo : Capture d&rsquo;\u00e9cran X Depuis le 22 octobre 2025, les affiches de la marque capillaire EvasHair dans le m\u00e9tro parisien ont provoqu\u00e9 une pol\u00e9mique sur les r\u00e9seaux sociaux. Certains internautes d\u00e9noncent une image jug\u00e9e violente et d\u00e9gradante envers les femmes noires. Une<\/p>\n","protected":false},"author":18,"featured_media":2312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[180,85,57],"class_list":["post-2188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-culture-2","tag-coiffure","tag-culture","tag-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La derni\u00e8re campagne de pub d&#039;EvasHair fait pol\u00e9mique<\/title>\n<meta name=\"description\" content=\"Les affiches de la marque EvasHair ont provoqu\u00e9 une pol\u00e9mique. 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